Redefining virtual reality with Scandinavian simplicity

Store Photography
Branding
Product Design
UI/UX
Industrial Design

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Redefining virtual reality with Scandinavian simplicity
Shot and edited photos of a dessert shop to showcase both their interior and exterior.
Client
Dessert Shop
Released
December 12, 2020
Dec 12, 2020
Timeframe
8 months
Project Type
Store Photography
Technology
Industrial Design 3D Printing Electronics Integration Optical Engineering
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Overview

Our approach focused on merging Scandinavian design principles with cutting-edge technology. The result is Boreal – a VR headset that doesn't just improve upon existing designs but rethinks how users should interact with virtual environments.
In a market dominated by bulky, uncomfortable VR headsets, Nordvision envisioned a device that would prioritize human factors alongside technical excellence. The challenge was to create a premium VR experience that users could enjoy for extended periods without the typical physical constraints of existing solutions.
Man wearing VR glasses
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The Challenge

Traditional VR headsets presented significant barriers to extended use, with most users experiencing fatigue after just 30 minutes. Heat management issues not only caused discomfort but also affected device performance. The complex setup procedures and adjustments required technical knowledge that alienated casual users.
Mockup
Mockup
Mockup
Mockup
Mockup
Mockup
VR Glasses
VR Glasses
VR Glasses
The market needed a solution that could deliver premium visual experiences while maintaining comfort and intuitive usability. Existing products forced users to choose between performance and comfort, while setup complexity remained a significant barrier to adoption.
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The Solution

We developed a revolutionary weight distribution system that reduces pressure points and fatigue. The passive cooling architecture maintains optimal operating temperature without adding bulk, while our quick-release mechanisms allow for easy adjustments and maintenance.

Industrial Design 3D Printing Electronics Integration Optical Engineering

The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.

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Performance Results

Boreal Vision has transformed the VR landscape by proving that comfort and performance can coexist. The headset's launch exceeded market expectations, with users particularly praising the extended comfort during long sessions and the intuitive setup process.
Weight Reduction
Weight Reduction

Lighter than leading competitors

10%
10%
10%
User Comfort
User Comfort

Positive comfort ratings in extended sessions

20%
20%
20%
Market Impact
Market Impact

Market share captured in first quarter

10%
10%
10%

The device's success has established new benchmarks for VR hardware design, influencing industry standards for user comfort and accessibility. Professional users have adopted Boreal for training and simulation, while casual users appreciate its ease of use and comfort.

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Final thoughts

Boreal Vision has successfully bridged the gap between professional-grade VR performance and consumer-friendly design. Its success demonstrates that thoughtful design and user-centric engineering can solve long-standing challenges in VR technology, setting new standards for the industry.

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Credits

Credits

Erik Nielsen
Astrid Bergman
Lars Svensson
Maya Patel
Project Lead
Product Director
Industrial Designer
Technical Lead

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Credits

Erik Nielsen
Astrid Bergman
Lars Svensson
Maya Patel
Project Lead
Product Director
Industrial Designer
Technical Lead
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We scale brands.
Your success is next.

Start your project now by booking a one-on-one discovery call with our expert.

Quick turnaround and good communication. Thank you for the animation. – Rinnai Canada

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We scale brands.
Your success is next.

Start your project now by booking a one-on-one discovery call with our expert.

Quick turnaround and good communication. Thank you for the animation. – Rinnai Canada

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