Connecting artisanal producers with restaurants, one ingredient at a time
Food Photography
Product Design
Mobile App
Digital Campaign
Noble at the Hills
Connecting artisanal producers with restaurants, one ingredient at a time
Photographed a restaurant’s menu items to bring out their flavour and presentation.
Client
Restaurant
Released
Timeframe
6 months
Project Type
Food Photography
Technology
React Native Node.js PostgreSQL Redis
Noble at the Hills
Overview
Our vision was to create more than just another ordering platform – we aimed to build a digital ecosystem that understands and enhances the relationship between producers and chefs. The platform needed to maintain the personal nature of food sourcing while adding the efficiency of modern technology.
Local food producers faced significant challenges in connecting directly with restaurants, resulting in lost opportunities and excessive waste. Traditional distribution networks were inefficient, costly, and often failed to preserve the personal relationships crucial to quality food sourcing.
Noble at the Hills
The Challenge
The existing food distribution system was broken. Producers struggled with unpredictable demand, while restaurants dealt with inconsistent supply and quality. Communication was fragmented across multiple channels, leading to mistakes, waste, and missed opportunities for both parties.
The platform needed to solve complex logistics while preserving the essential human element of food sourcing. We had to create a system that could handle the unpredictability of agricultural production while meeting the precise timing demands of restaurants.
Noble at the Hills
The Solution
We developed an intelligent marketplace that adapts to both seasonal variations and daily demands. The platform features real-time inventory management, predictive ordering systems, and smart logistics coordination, all while maintaining the direct connection between producers and chefs.
React Native Node.js PostgreSQL Redis
The user experience was designed to feel as natural as traditional market relationships. We created producer storytelling features, quality rating systems, and direct communication channels. The system learns from interaction patterns to suggest optimal ordering times and quantities, reducing waste and improving efficiency.
Noble at the Hills
Noble at the Hills
Performance Results
The platform has transformed the local food supply chain. Producers report significantly higher profit margins and better demand prediction, while restaurants enjoy more reliable access to quality ingredients and simplified ordering processes.
Active producers and 280 restaurants onboarded
Food saved from waste annually
Increase in producer profits
Beyond efficiency gains, Mercato Diretto has strengthened the community of food professionals. The platform has become a vital tool for discovering new producers, sharing knowledge, and maintaining the personal connections that are crucial to quality food sourcing.
Noble at the Hills
Final thoughts
Mercato Diretto demonstrates how thoughtful digital design can solve complex real-world challenges. By understanding and respecting the human elements of food sourcing while adding modern efficiency, we've created a platform that strengthens local food systems and supports sustainable business practices.
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